SENECA: a seven-page website rework, designed as a concept

What it is

SENECA is a health brand with a four-step weight-management programme, sold through pharmacies, with consultants who follow up one to one. CodaMinds designed a rework of its seven-page website as a concept: every page of the brand's site rebuilt in the brand's own theme, in English and 中文, with an ink scene behind the pages that follows the scroll. It is a concept the studio designed and previewed for the brand. It was not launched, and the brand's own site stays as it is. We show it here with the brand's permission, because it shows what a rework keeps and what it changes.

What it had to do

• Cover all seven pages of the brand's site, the home page, the programme, the four products and the proof page, in English and 中文
• Keep the brand's own words, photographs, red and linen, so the result reads as SENECA and not as a rebrand
• Add one scene that makes the four steps of the programme feel like a day, not a catalogue
• Read as plain pages without the scene, on a mid-range phone
• Lead every page to the brand's free consultation

What we built

• Seven pages in English and 中文, with a toggle that swaps the same page between languages
• An ink scene that runs behind every page and follows the scroll, with the brand's four step marks drifting in the flow
• Page changes that keep the scene running, so the site feels like one place
• The brand's red and linen, its type and its product photography, kept as they are
• A consultation form on every page, checked in the page, with its destination left for the brand to decide
• A preview deployed to a public address for review

What is true today

• A concept: designed and previewed by CodaMinds, not launched by the brand
• Shown here under the brand's name, with its permission
• Not linked from this page: the preview was made for the brand's review, not for the public

What it means for your business

A rework is not a rebrand. If your site already says the right things but feels dated, the work is to keep the words, the colours and the photographs, and rebuild the pages so they read well on a phone, work in each language and lead to one action. We do this as a full website or as a single landing page for other brands, with a fixed quote before any work starts. Ask for a draft link: we show the direction on a shared page before the build, so you see where it is going before anything is committed.